Our client is looking for a Marketing Manager to build and maintain a strong and consistent brand. 

The successful candidate will be responsible for tracking and analysing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with the brand identity. 

In return the company offers a competitive salary, full range of insurance benefits, including private medical insurance and critical illness.

KEY RESPONSIBILITIES:

• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Oversee all marketing material, pitch documents, brochures, templates, merchandise
• Manage content for internal and external communications
• Produce valuable and engaging content for our external website and the internal intranet
• Build strategic relationships and partner with key industry players, agencies and vendors
• Deploy successful marketing campaigns and own their implementation from idea to execution
• Manage paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Manage the relationship with our external marketing provider who provides website content management services and marketing consultancy
• Social media management

QUALIFICATIONS AND EXPERIENCE:

• BSc/MSc degree in Marketing or related field
• Demonstrable experience in marketing together with the potential and attitude required to learn
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Experience in setting up and optimizing Google Adwords campaigns
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
• Up to date with the latest trends and best practices in online marketing and measurement

SKILLS AND ATTRIBUTES:

• Good interpersonal, written, and verbal communication skills, with the ability to communicate at all levels
• As a team member, the ability and desire to work cooperatively with others 
• Good problem solving and decision-making abilities
• The ability to develop, maintain, and strengthen relationships with others inside or outside the business who can provide information, assistance, and support
• Ability to manage own workload and prioritise accordingly
• The ability to work to time pressures and react calmly to changing demands
• Attention to detail to ensure work is of a consistently high standard
• Well organised - with accuracy and timely completion of work
• Working knowledge of Microsoft Office packages and applications, HR systems and reports
• Good administrative and numeracy skills
• Understand budget requirements