We are working with a leading financial services organisation to recruit an experienced Marketing Manager to provide maternity cover within its Channel Islands Marketing team. This is an exciting opportunity for a commercially minded marketer to take ownership of local marketing strategies, digital campaigns and customer lifecycle activity, working closely with Group Brand, Communications and external agencies.

KEY RESPONSIBILITIES:

• Develop, implement and evaluate the digital marketing strategy for local market products
• Manage marketing strategies and customer lifecycle activity for Channel Island products
• Plan and oversee a range of digital marketing campaigns, measuring ROI and KPIs
• Use CRM data and client segmentation to develop targeted local marketing plans
• Conduct market research to identify opportunities for growth across existing and new markets
• Work closely with the Channel Islands Marketing team, Group Brand, Communications and wider business to deliver the annual marketing and lifecycle plans
• Ensure consistency of messaging and tone of voice across jurisdictions and marketing channels
• Drive awareness and promotion of the organisation’s financial wellbeing programme
• Identify opportunities to improve the quality and effectiveness of online content
• Manage relationships with external providers, including design, print, PR and digital agencies
• Keep up to date with emerging technologies, digital marketing best practice and industry trends

QUALIFICATIONS AND EXPERIENCE:

• At least 3 years’ experience within a marketing role
• Proven experience developing and implementing marketing strategies
• Hands-on experience using CRM systems and client segmentation
• Strong knowledge of digital and traditional marketing channels and online marketing tools
• Practical experience with SEO, Google Analytics and CRM software
• Experience within financial services or a regulated environment would be advantageous

SKILLS AND ATTRIBUTES:

• Strong written and verbal communication skills
• Collaborative approach, with confidence working across teams and with external partners
• Proactive, results-driven and able to take ownership of projects from strategy through to delivery
• Must be Entitled or Entitled to work in Jersey